The year is coming to an end and it is expedient we identify our top brand influencers for the year.
An influencer is an individual whose effects on the purchase decision are in some way significant or authoritative, the influencer has the power to affect purchase decision of others because of his/her authority, knowledge, position or relationship with the audience.
An influencer is a very powerful tool but very difficult to measure because people make an influence in different ways and in various fields.
The importance of this article is to create recognition for these people, while it is always an honor to have recognition; it shouldn’t change what we do, how we do it and who we are because one day what you have done would be recognized.
This is information on the Top 15 Brand Influencers in Nigeria for 2018. The list is not orderly placed but the sole aim is to share with you awesome people and recognizable brand influencers of the year.
1. Alaka Olanrewaju Mayowa (@Laerryblue) is an amazing influencer with a lot of energy when it comes to social media management and promoting contents on social media.
He is popularly known on Twitter, Instagram, Vero, and other social platforms as @Laerryblue.
Laerryblue is a King when it comes to social media management and influencing.
Laerryblue is one of the most sought-after social media influencer and digital marketer in Nigeria, and you will have to agree with me Laerryblue is an asset.
He helps African Brands to use the social media platform in targeting potential customers both geographically and by interests. With his vast experience, he understands the African business terrain. He uses this knowledge to enhance his services to the African market, dealing with businesses from all sectors/industries.
Laerryblue has worked with several numbers of Nigerian Artistes, Clubs, and Organizations. But beyond that Laerryblue has a reputation for running publicity in a unique way.
A high esteem of respect should be accorded to this young enterprising, resourceful and a rare polytrophic man. Laerryblue's selling point is that, he loves providing solutions to problems.
Laerryblue is so passionate about new media and has successfully managed over 500 social media accounts and carried out over 100 social media campaigns. I am sure most of you don't have these knowledgeable ideas of him being LAERRYBLUE.
He’s a German language instructor, translator and interpreter.
He's the founder of and thefameblazer.com thefamepost.com. He's also the Public relations Personnel @softnationworld
And also nominated for scream awards as the social media influencer of the year.
Currently, he is the Public Relations Personnel at Roomiesconnect, Social media manager and promoter at Samich entertainment.
An indigene of Osun State who is a Graduate of German from the Obafemi Awolowo University, Ile-Ife and Social Media Marketing Certified from eMarketing Institute, Denmark)
He is a versatile Social Media Marketing Expert and Influencer over the years. He has Worked at several Radio Stations.
Former Radio Presenter for "Cliq Radio" (A Radio Programme sponsored by Etisalat Nigeria)
Former Radio Presenter for "Inspire Me Radio" (A Radio Programme sponsored by Coca cola Nigeria) amongst others.
He is currently the Managing Director & Team Head Oba Media Consult, one of the foremost Online Media Marketing and Consultancy firms based in Lagos, Nigeria.
He helps African existing, growing and start up brands use Digital/Social media to target potential customers both geographically and by interest, through Digital/Social Media Consultancy, Trainings and Management. With a vast and broaden experience, he understands the African business environment well. Hence, he uses this knowledge to enhance his services to the African market, dealing with businesses from various sectors.
He is enthusiastic about the new media and has diligently successfully managed a huge number of Clients such as The Ojaja Talent Hunt - Powered by the Ooni of Ife, Getittome.ng, Kandaval Communications, rings.ng amongst others.
He has worked with several numbers brands to mention few brands like AdekunleGold, Reekadobanks, Pepsi, Coke, StanbicIbtc, Forte Oil, Airtel, GLO, many more.
Adegoke Pamilerin is very versatile and friendly as people call him ‘Twitter NoiseMaker’ and he’s a retired Yoruba Demon.
ThePamilerin has been able to help so many brands grow their social media presence as well as reaching their audience thereby resulting in improved revenue.
It is worthy to state that Pamilerin decided to start his own media house from scratch and build an online following so powerful.
A Graduate of English from the Olabisi Onabanjo University, and the CEO of Afroobadoo Media. Yinka Rahman. He is a brand influencer who works with individuals and organizations.
He has worked with several organizations which include brands like Edge records, Don Maseratti Entertainment, Penzarville Africa, Star, Forex Trade, Merrybet, etc.
He is the founder of Afrobadoo Media Nigeria, an online blog dedicated to giving updates on the latest Gist, News, Entertainment, Sports, Fashion, Lifestyle, Music, and Videos.
Connect Yinka Rahmon: Instagram |Twitter | Facebook: @afrobadoo
A brand influencer who works with individuals and organizations. He has worked with several top Nigerian and international brands.
He is the founder of Ebuka Akara Media, a social media marketing company. He also owns ebukaakara.com an online blog dedicated to giving updates on Politics and Sports.
Connect With Ebuka Akara:
Twitter - @ebuka_akara
Instagram - ebuka.akara
Website: www.ebukaakara.com
Blecyn George Monsi’s passion for youth development, social responsibility and Career improvement led to the creation of Africa's top topical twitter chat #HotTalkWithBlecyn, a discourse featuring thought leaders and expert in diverse fields to help answer burning questions of youths and teenagers.
As a passionate storyteller and art lover, she has over 15 screenplays for films and TV series to her credit. Also, as a trained Digital marketer and passionate communications strategist, she is currently consulting as a Digital Marketing Strategist for a tech start-up (roomiesconnect), and has also worked with brands like ITEL Mobile, 33 beer, Durex, Singer MC Galaxy, Singer Humble Smiths, and more. Blecyn is passionate about entrepreneurship and this led to the recent lunch of her business, ‘Bole Express’. She is currently working on her initiative called 'African Women Making It'.
Through her twitter chat, she has impacted her immediate network and those they are connected to by discussing topics fostering answers to burning questions of youths and teenagers. HotTalkWithBlecyn is not just a twitter chat. It is a community voice and she hopes to do more with it. She is currently working on using her Digital Media Agency 'Bluvic Purple-Ink Media' to educate people for free on Digital Marketing strategies, principles, and social media for business.
She sees a big picture for AWMI (African Women Making It) and plans to use it to touch lives of both educated and non-educated African women who are passionate about creating their desired future and building an Africa for global recognition. She plans to use her Agro-tech platform ‘Agrocrux’ to create a great impact in the area of youth activeness and proferring solutions to challenges farmers encounter across Africa.
In a nutshell, Blecyn George Monsi is a passionate Millennial Communication Strategist and a budding Business Development Strategist. She is also a serial volunteer, as she currently volunteers with Nigerian Urban Reproductive Health (NURHI 2), ONE.org, TedX, and many other organizations. She expresses herself through cooking and traveling.
You can follow her across all social media platform @Blecyn1, you can also stay connected with her via her website www.blecyn.com
A graduate of Mass Communication, Lagos state Polytechnic.
Bright is a Talent /Brand Manager, Digital Marketing Consultant, PR, and Social media strategist.
Bright as he's fondly called by many, is passionate about helping people and impacting lives.
He has worked with several individual and Organization brands like Heineken, First Bank, H20h, and a host of others.
Bright has also managed quite a numbers of music artiste
Alex Amos is a brand influencer who works with individuals and organizations.
He has worked with several organizations which are 360Nobs.com,Onobello.com, Honesty Entertainment, Wilson Joel & Doxology Music, Wole Oni Music Production (WOMP), Glowreeyah, Sammie Okposo, Ada, Chris Shalom, etc.
He is the founder of SelahAfrik; an urban online magazine/PR outfit, from the heart of Africa featuring Glamour, Fashion, Entertainment, Music, Inspiration, Devotional, News & ; more from a Christian perspective.
Connect with Alex Amos: Instagram | Twitter | Facebook: @Alex_Amos
Adigun Adekunle Lukeman is known to many on social media as @AdigunLaw.
AdigunLaw is one guy many companies rely on to create and maintain new marketing campaigns, brand promotions and product lines for their company on different social media platforms.
AdigunLaw has been involved in several media activation from 2009 till date.
He is a practicing lawyer and a social media expert.
He is the CEO of Adigun Media.
Laila Ijeoma is a Nigerian blogger known for her celebrity and entertainment website, LailasBlog.com, now Lailasnews.com.
She is also known for breaking some of the biggest stories in Nigerian celebrity news, take, for instance, Toke Makinwa’s secret and surprise wedding to estranged husband Maje Ayida; Don Jazzy & Olamide being reconciled after their Headies 2015 ‘fight’ by Africa’s richest man, Aliko Dangote.
Lailasnews.com is one of Nigeria’s online leading news and entertainment portal dedicated to bringing you trending Nigeria news as soon as it breaks.
Our team delivers up-to-the-minute Nigeria news, politics, metro, business, entertainment, sports, as well as international news in simple, easy-to-read format.
Lailasnews.com was launched in January 2018 after Laila rebranded from www.lailasblog.com (launched in January, 2013).
Laila’s meteoric rise followed her exclusives on some of the biggest stories in Nigerian entertainment: Africa’s richest man, Aliko Dangote settling the epic Don Jazzy vs Olamide beef, Toke Makinwa’s surprise wedding to Maje Ayida after a shocking split, the alleged cucumber breaks inside UNN female student story and many more.
Today, her news site is one of the most visited blogs in Nigeria, a leading source for all things Naija News.
Lailasnews.com is published by Laila’s Multimedia House, a CAC registered Nigerian company.
In 2017, Laila made headlines after news emerged that she quit her multi-million naira bank job for blogging.
In 2013, she created her celebrity gossip and entertainment website, LailasBlog.com. Laila created her first blog in 2012 as a prank. She later abandoned that blog in 2013 for LailasBlog.com.
Laila shocked family and friends when she honourably resigned from her bank job as an Assistant Banking Officer, on the 30th of June, 2016 to focus on blogging. She says she has no regrets whatsoever after leaving.
Laila Ijeoma appeared on Channels TV’s Rubbin Minds with Ebuka Obi-Uchendu to discuss the major highlights of year 2016.
Awards and nominations:
In 2014, Laila was nominated for Best Entertainment Blog in the Nigerian Blog Awards. Laila also got nominated for Best Blogger (SME/Online Editor) at the 2014 Exquisite Lady of the Year (ELOY) Awards.
In 2016, Laila won the Most Promising Social Media Personality of the Year at the Pan African HUMANITARIAN Award which held in Dubai.
Same 2016, Laila was named among the 100 Most Influential Nigerian Writers Under 40.
In 2017, Laila Ijeoma won the 2017 Entertainment Blogger of the Year Award at the Nigerian Writers Awards (NWA).
He is an Experienced Social Media Expert, well vast in managing large-scale social media channels and creating new engagement campaigns to raise awareness for products and services, as well as improving image and customer experience for people patronizing brands, making it easier for them to find the information they need.
Frequently involved in social media publicity of top brands in Nigeria, referenced by various media, Bhadoosky is one of the most-versatile influencers from this part the world.
Barrister Bamidele Olamilekan popularly known as “Kingpexxie” with Over 24 awards won is a household name in the Nigerian Entertainment and Legal Section, as he had carved a Ninché for himself over the years.
His presence and noteworthy contribution to the social media sphere in Nigeria and Africa generally at large cannot be understated and this has landed him the No 4 spot on a High profile List called “The Top 17 Young social Media Influencers of 2017”.
Bamidele Olamilekan is a Graduate of the great Afe Babalola University (ABUAD) where he gained his LL.B degree and further went to obtain his B.L in the Nigerian Law school (Abuja - Bwari Branch) coming out with a second class upper division before he was called to bar.
Bamidele Olamilekan during his stay in Afe Babalola University was regarded as so many things but most importantly a responsible and jovial man. He was the PRO for the Law students society in an unopposed election in 2013-2014, who later ran for the post of Director of Socials and won subsequently in the year 2014-2015 where he meritoriously served.
He won Most Social Male Student in all Universities in Nigeria at the 2015 campus heat awards. He also won most popular Male and most social male student in the 2015 Law students society award Night, and won Most influential make at the2018
NTCA awards amongst other awards.
Bamidele Olamilekan during his undergraduate years did his Internship programme with Yinka Farohunbi in the year 2013 and 2014 during his summer programme.
He also carried out his externship programme in 2016 with Lola Bolarinwa and Co, a distinguished law firm in the Victoria’s Garden City of Lagos. He worked diligently well, that he got a request letter from the Same Lola Bolarinwa & co to the NYSC state coordinator, which got him the same place for his Place of Primary Assignment during his National Youth service year.
Describing Bamidele Olamilekan isn’t complete without adding the word “philanthropist” and “humanitarian” in his accolades. He went to an orphanage home in Abuja in 2015 to give back to the less privileged, and he in turn battled malaria in the Makoko slum Area of Lagos State in November 2016 by sharing over 10,000 mosquito nets and drugs in his programme tagged “King Pexxie Kick Against Malaria” less than a month after, himself and his media company collaborated with Nigerian Artist Dammy Krane along side his charity home “Amin foundation” with Dami Marshal to take their malaria kicking war to the Ebiye Metta area of Lagos in Yaba.
Bamidele Olamilekans love for brand building and digital marketing has earned him the favorite spot on the list of Major Multinational brands like Pepsi, Union bank, American Honey, Mc dowell, Coca-Cola Nigeria, Intel, Hp, MTN Nigeria, Globacom, Sunlight, Martel cognac, Yudala etc.
He was also in the Goodluck Jonathan’s presidential online media campaign team from 2014 till the year 2015 presidential election.
His strong prowess in online marketing, brand building and Entertainment has made him private lawyer to so many Nigerian Entertainment super stars.
Ayo Ajewole (Woli Agba) is a comic Yoruba-Nigeria gospel comedian and also a gospel singer.
He is a Nigeria-based philanthropist whom derives joy in making be happy with his comic acts
Woli Agba is well vast in advertising for individuals and organizations using social media channels and creating new engagement campaigns to raise awareness for products and services, as well as improving image and customer experience for people patronizing brands.
He has worked with various brand likes Sterling homes limited, ufitfly, taxify, amala zone etc.
14. Abayomi Adekunle Olalekan(@iam_Lexzai)
He's the CEO of Talents Arena and Exclusiveclue.com, amongst the most versatile blogs in Ibadan, Nigeria. He is not just a blogger; he is also a Vlogger (YouTube Creator) as he makes video animation and promotes talents.
Lexzai as being called by friends is in his early twenties has managed fast-rising artists like Delax, Khalif, Mario among others.
The Ibadan based blogger who is well known for his professional song circulation on blogs has also made name for himself internationally by promoting Norway's Alexander V's Like I Do featuring Kristina Antuna which received massive downloads on blogs and listens on Soundcloud.
His proven communication and marketing skills avail him the ability to design upmarket website, create video animation, develop mobile app, design social media banner, create content for diverse purposes, facilitate social project, and develop a business strategy for clients.
Sam is the founder of the first Deals Blog in Nigeria. Whatsup Deals Blog, launched in 2015, is the only online destination for exclusive deals, promos, and latest brand trends in Nigeria. He is recognized by top brands in Nigeria and have collaborated with many online campaigns to create niche contents that spark interactions both on Twitter and Instagram.
As Brand Influencer, Sam works closely with business owners and marketing directors of organizations to design tactical plans that drive desired results.
He's been featured on Vanguard Newspaper (https://www.vanguardngr.com/2017/12/wdb-small-medium-scale-business-sales-booster-ceo/) and Guardian Newspaper amongst many other publications for his efforts in improving lives and businesses.
Sam can be contacted by phone via +2348169345266 and email stomcee@gmail.com, or whatsupguy@whatsup.com.ng
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